Verizon FiOS came to us needing a campaign to highlight their partnership with the NFL. We created a series of video ads that show how FiOS makes your house the perfect place to enjoy America's favorite sport.
As the Senior Copywriter on the project, I wrote scripts that sold the campaign through and I was on set to supervise the shoot.
I worked as the lead writer on multiple projects for Google and Android, including the redesign of android.com, the Nougat OS launch site, and the award-winning “Test My Site” website with Think with Google.
Some of the most fun I've had in advertising has been writing copy for Rockport. These web pages are ones that I helped conceptualize and create. After we came up with the initial idea, my Art Director partner directed the photo and video shoots for them. You can't see the motion here in my portfolio, but the pages incorporate a lot of video elements.
It's always a thrill for me to help a new business launch their brand, especially one as cool as NYC-based Juxu Sport. I helped brand this sports apparel company by coming up with their tagline, writing their website, and creating their messaging guidelines. The company's unique proposition value is that they cater to all sizes. I made sure to weave that concept into their overall messaging. Their currently completing product photography now and the site will launch March 2015.
Verizon, Comcast, Charter, AT&T, T-Mobile. If it has a dialtone, I've probably worked on it.
Springer Publishing is the largest digital publisher in the world. We concepted and created this ad campaign to speak to people within the science and technology community. We also created social and digital extensions for the campaign. I wrote all of the headlines in quote form.
This interactive tablet experience for Zurich Insurance allowed business executives to have their signature analyzed just by signing the screen with their finger.
I am really good at coming up with ways to stretch a budget. Maybe because I was broke for so long when I first moved to NYC. I've helped some small businesses increase the production value of their mailers with a few simple ideas like adding lightbulbs, seed packets, and cut-out tinted glasses.
I also wrote a mailer to revamp the image of the photographer Jack Miskell to feel more "hip and young".
What if the Lannister family from Game of Thrones got FiOS? We pitched these spoof TV spots to Verizon, but they were never made due in part to budget issues.
I know I should just delete these scripts and move on, but I like them too much to say goodbye. Instead, I've banished them here, along with a few other rejected scripts, to the far corner of my portfolio site, where I can dig them up from time to time and relive what might have been. . .