It's always a thrill for me to help a new business launch their brand, especially one as cool as NYC-based Juxu Sport. I helped brand this sports apparel company by coming up with their tagline, writing their website, and creating their messaging guidelines. The company's unique proposition value is that they cater to all sizes. I made sure to weave that concept into their overall messaging. Their currently completing product photography now and the site will launch March 2015.