I've led writing creative direction for some incredible brand products and experiences. Some things I’ve touched:
New apps for
Google, Goldman Sachs, Gatorade, and H&R Block.
Revamped site experiences for
TikTok for Business, La Mer, and Pandora.
The Steve Jobs Archive,
the initiative by Laurene Powell Jobs. As a fangirl who has also worked at Apple, this project was a dream come true.
Chat with Charley,
the abortion access chatbot started by Cecile Richards. It uses pre-written branch logic to help anyone in the USA find care.
I now know way more than I ever thought possible about the tax code, the science of hydration, abortion access, and many more industries. But more than that, I know how to fully digest a company's content to build experiences that work beautifully, and delight users every step of the way.