Alice Hope is a new fashion label in NYC started by a 30-year veteran in the industry. I got to create the brand messaging, print collateral, packaging, signage, and website copy for the new brand. To contrast the often overly-serious fashion market, I wanted the Alice Hope messaging to be true to its name—hopeful and sophisticated with a dash of wit. See excerpts from the brand book below.
On the About Page, I wanted to call out what inspires the AH designers, and the three core values of the brand: Quality, Price Point, and Style.